October 29, 2018 by Wallevand

The Book’s New Working Title

A 750-word post for those who want a peek into the thought process – in the loosest sense of the term – that a writer puts into naming his first book.

I’ve probably renamed the book a dozen times in the last three years.

At first, I just needed SOMETHING, because I’m writing a book and a book needs a title. It wasn’t even a full title, but sometimes the Muse won’t let you progress until you’ve checked off that box She wants filled. So I’ve named and re-named, never finding something I loved; always promising to figure it out later. I usually followed the typical pattern you see in a book series: “The Lost Princess and the Descriptive-words-that-will-intrigue-readers”. I like the style and I’ll admit I’m heavily influenced by the Harry Potter series, though you’ll see it these excellent series, too: Percy Jackson, Skulduggery Pleasant, and The Spook’s Apprentice (US version shown here).

Unfortunately, I’d been imposing some confusion upon myself, and I just hadn’t been able to get past it. Because I was too in love with my own idea.

Continue reading →

Sharing your other work at work

I work for Thomson Reuters, and in January, our brand marketing team solicited responses from employees around the world. They regularly showcase the people who define our culture, and in this instance, they were interested in our activities outside the office. Since I’m passionate about writing – and <cough> always looking for an opportunity to share and connect with others – I wrote the following submission. Somehow, I managed to keep it under 300 words, which is nearly impossible for a writer writing about the book he’s writing.

Anyhoo, without further ado or digression, here it is: Continue reading →

May 18, 2016 by Wallevand

My Fortuitous Cookie

Because they’re not really fortune cookies, are they?

May 14, 2016 by Wallevand

May 14 writing update

This post is approximately 400 words.

Sometimes the writing can be an obsession. You’ve hardly enough brain power or typing ability to keep up with the flurry of thoughts racing across the vision of your mind’s eye.

And sometimes, you need a break. Maybe not from writing in general and certainly not from creativity. But another outlet, perhaps.

For me, this occurred in late April. I’d been writing pretty consistently for four months: through the holidays, through one of the busiest and most stressful points in my corporate career, and through those long Minnesotan winter days when we all go a little stir crazy.

I was happy with my progress, which had been more satisfactory than most other writing periods in my life. Still, I needed to take a step back.

KIEV UKRAINE - MAY 12 2015:Collection of popular social media lo

Six out of nine ain’t bad. Wait…is that a MySpace logo? Six out of eight.

I found that starting on the marketing – the social presence – of the book series was an excellent way to keep my writing and creative energy going. I now had outlets for blogging and photography, for sharing inspiring landscapes or thoughts on books. When there are too many distractions or I’m walking a dog, I can still be doing things to promote the project. It also allowed me to put into practice many of the things I’ve learned about digital marketing over the last ten years.

It’s a welcome distraction, but hopefully, not too much of a distraction from the most important part of the project: the book itself. At 72,000 words, that’s quite an investment of time. I’d hate to derail myself by spending too much time away. Believe me, every day away from the manuscript makes it that much harder to return.

Fortunately, the words for the first book are still flowing, as are ideas for the next books in the series. Honestly, that’s the greater danger: the excitement of a new project when the current one has its luster smudged a smidge (more on that in a future post).

For now, my time on the project is split between the manuscript and things like this website, which I’ve soft-launched until I’ve finalized all the details. Expect more updates like this: May 31 is my deadline for the first draft of book one.

–Michael

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April 28, 2016 by Wallevand

You can’t only focus on the writing.

This post is about 300 words.

Sometimes you need to step away from the manuscript because you’re so close that you only see parts, not the whole. Or it’s become all-consuming and you need to think about something else, if only for a little while.

When I need a break, I work on the other aspects of bringing a book to life. The marketing plan. Sketches. Mailing materials. Business cards? Sure, why not?

To be honest, I probably spent too much time on Amazon and Office Depot browsing colored envelopes, custom address labels, and sealing wax.

Oh yeah, you read that right: sealing wax. For me, it’s all about presentation. There’s a story to tell in the presentation itself. And while authoritative might not be the first word used to describe that author you know, that person has absolute control of the world being created.

I think that extends to the other aspects of bringing a book to life. From the moment you join me on the journey, whether the website, a mailing, or an in-person discussion, I will have put considerable thought into how I want you to begin that journey. Among other things, that includes fonts, colors, word choice, and imagery. The various social platforms I’m using all have different strategies, so you will see something different on Tumblr or Instagram than you will see here.

Assuming everything goes (roughly) according to plan, I intend to look into other ways of changing your experience as a reader. For example, a leather book cover as an add-on to enhance your reading experience. I don’t just want to take your mind to another world, I want your eyes to see, your fingers feel, and nose smell a different experience than you might otherwise have in your reading chair.

And the words on the page can’t do that alone.