Marketing

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Cast of Characters – Project One

I started Project Two in the last month, and I’ve begun defining a number of character traits. Including my protagonist, Samor, I’m starting to see some life in my soon-to-be colorful cast. Earlier this week, a blurb (i.e. snappy synopsis) for a new character popped into my head and it inspired me to think similarly about my other characters.

So while I’m not ready to share Samor’s cast (Project Two), Tildy’s book is complete (Project One), and I can easily whip up something to share. A bit spoiler-y to those who want to enter the book with no details whatsoever.

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an example of Tildy's approximate look

Tildy’s skin tone, though her hair is lighter and much shorter.

Tildy – Our heroine! A princess smuggled from Evereign as the kingdom fell and her parents died. She was lost in the wilderness, the sole survivor of the caravan taking her to safety. No one knows that she – or her fraternal twin – still live. She is whip-smart, well-read, and fearless, inspired in equal parts by Hermione Granger, Princess Leia Organa, and Jean Louise “Scout” Finch. She is a shapeshifter of a sort, which means she can be any kind of girl in the world, whether in skin tone or body shape. Unlike most girls, however, she gets to choose the form she is most comfortable in. Well, sometimes, which makes puberty more challenging. Marvelous as this talent is, her ability to grow wings is what she values most. She hasn’t quite accepted the witch as her adoptive mother, despite their twelve years together.

The witch

The witch describes herself as a butternut squash.

The witch – Long has she lived as a recluse of dangerous reputation in an equally perilous garden. She has a power hinted, but not seen even by Tildy, and a darkness that sometimes shadows her face. Wants nothing more than to hide her adopted daughter from a world that despises the unusual. Unnamed for now, for it is well-known that one does not use a witch’s true name, even in a book, lest terrible things befall you.

Fietha – A clever merchant of impeccable reputation…to the wary buyer. He is one of the few men the witch seems to trust, and his friendship with Tildy sets her adventure in motion. This is the character readers wanted more of – sorry, you’ll have to wait for Project Three!

Demensen – An old crofter from the witch’s past, lately returned with tales of monsters and death, and nowhere else to turn for help. Continue reading →

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Author’s Journal – 12-20-19

It’s been a lazy writing week since my last post, but that doesn’t mean I haven’t been working on the project.

1. I got kicked in the face by the flu. Knocked me out for two days, and it’s about the only thing that keeps me from putting any thought into my work. Through the fever and lethargy, I did manage one related thought, however: I wonder when my print order will be complete?

2. Turns out, it was done in a day. I work for Thomson Reuters, and our Copy Center gives us a nice deal on personal printing. I ordered six copies of the 373-page manuscript and had them spiral bound with plastic covers. They’re now taking up considerable space on our table as I prepare some mailings.

Wonder Woman pushes buttons

Continue reading →

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12 Content Tips To Make Consumers Love You

I’m a product marketing manager by day, which means I spend a considerable portion of my time reading, writing, reviewing, editing, and giving feedback on content (judgment-free!). As such, I have regular opportunities to witness great – and not so great – ways of presenting written content to consumers. Sometimes of my own creation.

Here are twelve items that might help you with your content strategy, whether you’re marketing your book or a widget you sell. I originally assembled this list four years ago, and these tips are as true today as they were then.

1. Is your content bragging about your abilities and services?

  • Consumers want to trust you. But people are turned off by content that’s mostly sales pitch or just talks about how great your book is.
  • Quality content shows that you understand your audience’s needs, not just your own abilities.

2. Did you focus more on SEO keywords than quality content?

keyword stuffing, keyword stuffing and yes, keyword stuffing

  • As a writer and someone in the online marketing biz, this content stands out to me like Waldo in a penguin colony. It’s repetitive and reads like the writer just bought a thesaurus: Do you like to travel to exotic places? How would you like a vacation to an unexplored world? Here at Journeyman Travel, we can jet you off to distant lands! You’ll voyage to foreign countries in one of our exclusive Exotic Vacation Destination packages! That is a content turkey stuffed with artificially-flavored keywords.
  • To avoid unnatural-sounding sentences, write for humans, not computers. Quality content that engages people will build authority and trust, something that search engines reward. Learn more about Semantic Search.

Continue reading →

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The Book’s New Working Title

A 750-word post for those who want a peek into the thought process – in the loosest sense of the term – that a writer puts into naming his first book.

I’ve probably renamed the book a dozen times in the last three years.

At first, I just needed SOMETHING, because I’m writing a book and a book needs a title. It wasn’t even a full title, but sometimes the Muse won’t let you progress until you’ve checked off that box She wants filled. So I’ve named and re-named, never finding something I loved; always promising to figure it out later. I usually followed the typical pattern you see in a book series: “The Lost Princess and the Descriptive-words-that-will-intrigue-readers”. I like the style and I’ll admit I’m heavily influenced by the Harry Potter series, though you’ll see it these excellent series, too: Percy Jackson, Skulduggery Pleasant, and The Spook’s Apprentice (US version shown here).

Philsopher's Stone
Lightning-Thief
Playingwithfire
witch's revenge

Unfortunately, I’d been imposing some confusion upon myself, and I just hadn’t been able to get past it. Because I was too in love with my own idea.

Continue reading →

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Sharing your other work at work

I work for Thomson Reuters, and in January, our brand marketing team solicited responses from employees around the world. They regularly showcase the people who define our culture, and in this instance, they were interested in our activities outside the office. Since I’m passionate about writing – and <cough> always looking for an opportunity to share and connect with others – I wrote the following submission. Somehow, I managed to keep it under 300 words, which is nearly impossible for a writer writing about the book he’s writing.

Anyhoo, without further ado or digression, here it is: Continue reading →

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Is This Blog Still On?

This quick post will take about a minute to read. It’s an attempt to return to a regular posting schedule.

There are, and will be, many recurring themes on this blog, among them: my love the English language, character development, human rights, and varying posts about writing, of course. These are all important to me and I love writing about them. But there’s another recurring theme that keeps turning up, like that pesky garbage-eating scrut that follows your caravan on a long journey to Evereign.

Neglecting the blog.

It’s a long recurring issue, going back ten years or so into other blogs I’ve managed. It’s not unique to me, either. Many blogs I’ve followed go through similar dry patches. Those who survive – and create large followings – always get back into it, devoting enough effort to assure subscribers they aren’t wasting their reading time.

My current neglect is two or three months.

The usual excuses abound: family, life, work, beautiful weather, the writing – all of these things take priority, as they do with most people. I think I also put too much effort into writing my posts, transforming the work into a chore. It appears I simply need to remove the ‘business writer’ hat to don the ‘social media writer’ one. Sigh.

I don’t expect this post to garner much interest. It’s more of a ‘Dear Diary’ kind of thing for Future Me to read as a cautionary tale. It’s also something I could kick out quickly over morning coffee while a sales report generates.

Tl;dr: Keep writing. Shoo, scrut!

–Michael

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© Michael Wallevand, July 2017