Marketing

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A Few Words About Word Count

A post in which website marketing makes a surprising entry into Mike’s website about writing fiction.

I’m a senior product manager for legal websites, which means I’m regularly asked for my opinion on writing content. As a professional writer, too, I have a fairly passionate opinion that is desperate eager to be expressed. Fortunately for my colleagues, I’m judicious in editing and in my use of the backspace key.

Usually.

OK, sometimes.

Ironically, a recurring topic concerns website page lengths. Word count.

A brief tangent about my bias: I like to read and research, and I tend to be verbose. As such, it could be assumed that I fit in the more-is-better camp. However, I’m also pretty good at skimming and scanning, so word count on a webpage is less relevant to me than many readers. The posts I write for this site are probably in the 400-800 word range, anecdotally-speaking.

The topic usually resurfaces when an article is written about search engine marketing or optimization (SEM, SEO). The articles say something like this: “We’ve found that high quality pages are often longer pages.” To many people in the online marketing industry, this is distilled into the inaccurate “more words = higher quality”.

Point One: Correlation and Causation

But that interpretation is not what was said, is it? There might be a correlation between count and quality, but that doesn’t mean there’s a causation. Said simply, having more words doesn’t necessarily impact the quality of a page.

If you’re familiar with the old saying, “All elephants are grey, but not all grey things are elephants,” then you’re already with me.

Continue reading →
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Cast of Characters – Project One

I started Project Two in the last month, and I’ve begun defining a number of character traits. Including my protagonist, Samor, I’m starting to see some life in my soon-to-be colorful cast. Earlier this week, a blurb (i.e. snappy synopsis) for a new character popped into my head and it inspired me to think similarly about my other characters.

So while I’m not ready to share Samor’s cast (Project Two), Tildy’s book is complete (Project One), and I can easily whip up something to share. A bit spoiler-y to those who want to enter the book with no details whatsoever.

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an example of Tildy's approximate look

Tildy’s skin tone, though her hair is lighter and much shorter.

Tildy – Our heroine! A princess smuggled from Evereign as the kingdom fell and her parents died. She was lost in the wilderness, the sole survivor of the caravan taking her to safety. No one knows that she – or her fraternal twin – still live. She is whip-smart, well-read, and fearless, inspired in equal parts by Hermione Granger, Princess Leia Organa, and Jean Louise “Scout” Finch. She is a shapeshifter of a sort, which means she can be any kind of girl in the world, whether in skin tone or body shape. Unlike most girls, however, she gets to choose the form she is most comfortable in. Well, sometimes, which makes puberty more challenging. Marvelous as this talent is, her ability to grow wings is what she values most. She hasn’t quite accepted the witch as her adoptive mother, despite their twelve years together.

The witch

The witch describes herself as a butternut squash.

The witch – Long has she lived as a recluse of dangerous reputation in an equally perilous garden. She has a power hinted, but not seen even by Tildy, and a darkness that sometimes shadows her face. Wants nothing more than to hide her adopted daughter from a world that despises the unusual. Unnamed for now, for it is well-known that one does not use a witch’s true name, even in a book, lest terrible things befall you.

Fietha – A clever merchant of impeccable reputation…to the wary buyer. He is one of the few men the witch seems to trust, and his friendship with Tildy sets her adventure in motion. This is the character readers wanted more of – sorry, you’ll have to wait for Project Three!

Demensen – An old crofter from the witch’s past, lately returned with tales of monsters and death, and nowhere else to turn for help. Continue reading →

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Author’s Journal – 12-20-19

It’s been a lazy writing week since my last post, but that doesn’t mean I haven’t been working on the project.

1. I got kicked in the face by the flu. Knocked me out for two days, and it’s about the only thing that keeps me from putting any thought into my work. Through the fever and lethargy, I did manage one related thought, however: I wonder when my print order will be complete?

2. Turns out, it was done in a day. I work for Thomson Reuters, and our Copy Center gives us a nice deal on personal printing. I ordered six copies of the 373-page manuscript and had them spiral bound with plastic covers. They’re now taking up considerable space on our table as I prepare some mailings.

Wonder Woman pushes buttons

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12 Content Tips To Make Consumers Love You

I’m a product marketing manager by day, which means I spend a considerable portion of my time reading, writing, reviewing, editing, and giving feedback on content (judgment-free!). As such, I have regular opportunities to witness great – and not so great – ways of presenting written content to consumers. Sometimes of my own creation.

Here are twelve items that might help you with your content strategy, whether you’re marketing your book or a widget you sell. I originally assembled this list four years ago, and these tips are as true today as they were then.

1. Is your content bragging about your abilities and services?

  • Consumers want to trust you. But people are turned off by content that’s mostly sales pitch or just talks about how great your book is.
  • Quality content shows that you understand your audience’s needs, not just your own abilities.

2. Did you focus more on SEO keywords than quality content?

keyword stuffing, keyword stuffing and yes, keyword stuffing

  • As a writer and someone in the online marketing biz, this content stands out to me like Waldo in a penguin colony. It’s repetitive and reads like the writer just bought a thesaurus: Do you like to travel to exotic places? How would you like a vacation to an unexplored world? Here at Journeyman Travel, we can jet you off to distant lands! You’ll voyage to foreign countries in one of our exclusive Exotic Vacation Destination packages! That is a content turkey stuffed with artificially-flavored keywords.
  • To avoid unnatural-sounding sentences, write for humans, not computers. Quality content that engages people will build authority and trust, something that search engines reward. Learn more about Semantic Search.

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The Book’s New Working Title

A 750-word post for those who want a peek into the thought process – in the loosest sense of the term – that a writer puts into naming his first book.

I’ve probably renamed the book a dozen times in the last three years.

At first, I just needed SOMETHING, because I’m writing a book and a book needs a title. It wasn’t even a full title, but sometimes the Muse won’t let you progress until you’ve checked off that box She wants filled. So I’ve named and re-named, never finding something I loved; always promising to figure it out later. I usually followed the typical pattern you see in a book series: “The Lost Princess and the Descriptive-words-that-will-intrigue-readers”. I like the style and I’ll admit I’m heavily influenced by the Harry Potter series, though you’ll see it these excellent series, too: Percy Jackson, Skulduggery Pleasant, and The Spook’s Apprentice (US version shown here).

Philsopher's Stone
Lightning-Thief
Playingwithfire
witch's revenge

Unfortunately, I’d been imposing some confusion upon myself, and I just hadn’t been able to get past it. Because I was too in love with my own idea.

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Sharing your other work at work

I work for Thomson Reuters, and in January, our brand marketing team solicited responses from employees around the world. They regularly showcase the people who define our culture, and in this instance, they were interested in our activities outside the office. Since I’m passionate about writing – and <cough> always looking for an opportunity to share and connect with others – I wrote the following submission. Somehow, I managed to keep it under 300 words, which is nearly impossible for a writer writing about the book he’s writing.

Anyhoo, without further ado or digression, here it is: Continue reading →

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Is This Blog Still On?

This quick post will take about a minute to read. It’s an attempt to return to a regular posting schedule.

There are, and will be, many recurring themes on this blog, among them: my love the English language, character development, human rights, and varying posts about writing, of course. These are all important to me and I love writing about them. But there’s another recurring theme that keeps turning up, like that pesky garbage-eating scrut that follows your caravan on a long journey to Evereign.

Neglecting the blog.

It’s a long recurring issue, going back ten years or so into other blogs I’ve managed. It’s not unique to me, either. Many blogs I’ve followed go through similar dry patches. Those who survive – and create large followings – always get back into it, devoting enough effort to assure subscribers they aren’t wasting their reading time.

My current neglect is two or three months.

The usual excuses abound: family, life, work, beautiful weather, the writing – all of these things take priority, as they do with most people. I think I also put too much effort into writing my posts, transforming the work into a chore. It appears I simply need to remove the ‘business writer’ hat to don the ‘social media writer’ one. Sigh.

I don’t expect this post to garner much interest. It’s more of a ‘Dear Diary’ kind of thing for Future Me to read as a cautionary tale. It’s also something I could kick out quickly over morning coffee while a sales report generates.

Tl;dr: Keep writing. Shoo, scrut!

–Michael

Enjoy what you just read? Leave a comment or like the post and we’ll ensure that you see more like this from Michael!

© Michael Wallevand, July 2017

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My Wagon Is Draggin’

sleepy.gif

This post is approximately 400 words. Weirdly written, stream-of-consciousness words.

The title is a synonym for being exhausted. Not to be confused with a dragon wagon, which is a concept I’ve been trying to fit into a story for years. But I digress before I’ve begun.

The household was restless last night. My wife caught whatever cold our youngest has. Our big dog, Atticus, seemed to be rotating his body on our bed in time with the hands of the clock. The smaller dog, Scout, scratched her bed regularly, looking for comfort. I’d moved 800 pounds of retaining wall bricks, so I had some complaining muscles that I forgotten were muscles.

This morning, I was in a fog. Honestly, it lasted most of the day. I buried myself in reporting at work, which meant minimal human interaction (i.e. fewer people to question whether I’d been replaced by a malfunctioning mandroid).

Can you tell I’m a bit punchy and sleep-deprived?

So, the point of this post is this: when your brain’s in a fog and you’re in the middle of writing a book, how does a person put forth the creative energy to work on the manuscript? Continue reading →

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May 14 writing update

This post is approximately 400 words.

Sometimes the writing can be an obsession. You’ve hardly enough brain power or typing ability to keep up with the flurry of thoughts racing across the vision of your mind’s eye.

anigif_enhanced-buzz-23249-1412914210-16.gif

And sometimes, you need a break. Maybe not from writing in general and certainly not from creativity. But another outlet, perhaps.

For me, this occurred in late April. I’d been writing pretty consistently for four months: through the holidays, through one of the busiest and most stressful points in my corporate career, and through those long Minnesotan winter days when we all go a little stir crazy.

I was happy with my progress, which had been more satisfactory than most other writing periods in my life. Still, I needed to take a step back.

KIEV UKRAINE - MAY 12 2015:Collection of popular social media lo

Six out of nine ain’t bad. Wait…is that a MySpace logo? Six out of eight.

I found that starting on the marketing – the social presence – of the book series was an excellent way to keep my writing and creative energy going. I now had outlets for blogging and photography, for sharing inspiring landscapes or thoughts on books. When there are too many distractions or I’m walking a dog, I can still be doing things to promote the project. It also allowed me to put into practice many of the things I’ve learned about digital marketing over the last ten years.

It’s a welcome distraction, but hopefully, not too much of a distraction from the most important part of the project: the book itself. At 72,000 words, that’s quite an investment of time. I’d hate to derail myself by spending too much time away. Believe me, every day away from the manuscript makes it that much harder to return.

Fortunately, the words for the first book are still flowing, as are ideas for the next books in the series. Honestly, that’s the greater danger: the excitement of a new project when the current one has its luster smudged a smidge (more on that in a future post).

For now, my time on the project is split between the manuscript and things like this website, which I’ve soft-launched until I’ve finalized all the details. Expect more updates like this: May 31 is my deadline for the first draft of book one.

–Michael

Enjoy what you read? Leave a comment or like the post and we’ll ensure that you see more like this from Michael!

© Michael Wallevand, May 2016