You can’t only focus on the writing.

This post is about 300 words.

Sometimes you need to step away from the manuscript because you’re so close that you only see parts, not the whole. Or it’s become all-consuming and you need to think about something else, if only for a little while.

When I need a break, I work on the other aspects of bringing a book to life. The marketing plan. Sketches. Mailing materials. Business cards? Sure, why not?

To be honest, I probably spent too much time on Amazon and Office Depot browsing colored envelopes, custom address labels, and sealing wax.

Oh yeah, you read that right: sealing wax. For me, it’s all about presentation. There’s a story to tell in the presentation itself. And while authoritative might not be the first word used to describe that author you know, that person has absolute control of the world being created.

I think that extends to the other aspects of bringing a book to life. From the moment you join me on the journey, whether the website, a mailing, or an in-person discussion, I will have put considerable thought into how I want you to begin that journey. Among other things, that includes fonts, colors, word choice, and imagery. The various social platforms I’m using all have different strategies, so you will see something different on Tumblr or Instagram than you will see here.

Assuming everything goes (roughly) according to plan, I intend to look into other ways of changing your experience as a reader. For example, a leather book cover as an add-on to enhance your reading experience. I don’t just want to take your mind to another world, I want your eyes to see, your fingers feel, and nose smell a different experience than you might otherwise have in your reading chair.

And the words on the page can’t do that alone.


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© Michael Wallevand, April 2016